Silver Sponsor

$300 month / 4 TV shows a month & 6 Radio Shows
Mentioned 2 times on Weekly show & credits
On website under sponsor with 1" x 2" banner ad & link
Receive A One time 15 minute Interview on Show
30 second PSA on TV Broadcast & Youtube channel
Stage Banner on Show
4 free tickets to any shows

Gold Support ( only 1 )

$500 month / 4 TV shows a month & 6 Radio shows
Mentioned 2 times on Weekly show & credits
On website under sponsor with 2" x 4" banner ad & link
Receive a Monthly 15 minute Interview on Show
30 second PSA on TV Broadcast, Radio & Youtube channel
Stage Banner on Show
Free tickets to any shows
Front page Ad on website


$100 a month / 4 tv shows a month
Mentioned one time on Weekly show & in credits
Receive A One time 15 minute Interview on Show
On website under underwriters

Bronze Sponsor

$200 month / 4 TV shows a Month
Mentioned 2 times on Weekly show & credits
On website under sponsor with link
Receive A One time 15 minute Interview on Show
30 second PSA on TV Broadcast & Youtube channel





An underwriting spot is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional television advertisements in commercial broadcasting to a limited extent; however, under the terms of a public broadcaster's license from the Federal Communications Commission, such spots are prohibited from making any sort of a "call to action" (a phrase that includes making product claims, announcing prices, or providing an incentive to buy a product or service). In the U.S., these restrictions apply to any television or radio station licensed as a non-commercial educational (NCE) stations, and even for non-sponsoring companies and products.

Donors who contribute funding can include corporations, small businesses, philanthropic organizations, charitable trusts, and individuals. An underwriting spot can typically include the name (and, in local underwriting spots, address) of the underwriter, possibly including a company slogan (provided the slogan does not contain a call to action) and a message of appreciation, either from the sponsor indicating its pride in the program or from the station indicating its thanks for the underwriter's sponsorship. Individual spots, more apparent on public radio, often are used to express personal appreciation for the station's programming, and often also offer family members or friend best wishes on a major life event such as a wedding, anniversary or birthday.



Golden Road Radio Hour is a non-commercial, independent public radio show. Underwriting is a smart, effective and affordable use of marketing and public relations dollars, whether for long-term positioning or to build top-of-mind awareness. It is also a great use of co-op dollars and as a compliment to other forms of advertising including television,  billboards, print advertising and direct mail campaigns. And better yet, while increasing listener awareness of your business or organization, you can support independent radio programming and community initiatives.

Underwriting spots offer the perfect way to transmit your company' smessage to our audience. Every underwriting announcement on Golden Road Radio Hour reaches into the homes, automobiles, and offices of community and business leaders, both locally in Northern California and globally, because of our Internet presence.

Golden Road Radio Hour offers a variety of long- and short-term underwriting packages.  You may also purchase spots from our Rate Card. If you would like to receive information or to set up an appointment to review your marketing needs and goals, as well as discuss the benefits of underwriting,  please contact Michael DiMartino, Director of Underwriting Support, at (413) 374-6531 or e-mail



Announcements are a maximum of 30 seconds in length.

Standard Opening Line:
"XYZ Company joins you in supporting Golden Road Radio Hour"

Closing Line:
"More information is available at {phone number} or online at {web
}" or "The phone number for more information is..."

Underwriting announcements may contain:

  • Sponsor's name (mentioned a maximum of 3 times)
  • Location of business
  • Phone number and/or Internet address
  • Value - neutral description of business, products and services
  • 3 Brand, Vendor or Trade names
  • The Federal Communications Commission (FCC) mandates that 

Announcements may not include:

  • Comparative, Qualitative or Promotional language
  • Calls to Action
  • Pricing Information
  • Inducements to Buy, Sell, or Lease

    NOTE: Golden Road Radio Hour does not permit the use of pre-produced announcements or music beds. All spots are read live. Voicing will be done by Golden Road Radio Hour staff announcers. The use of the words "you" and "we" are not permitted. Final approval of copy lies with Golden Road Radio Hour and Underwriter.

These regulations serve to protect the Non-Commercial content that public radio listeners value. In this way, the special integrity of the relationship between the station and its listeners extends to the underwriter as well.



Underwriting spots have several advantageous features...

  • They're a maximum of 20 seconds long, and are read live by on-air hosts.
  • Golden Road Radio Hour schedules only three underwriting spots per hour, allowing you to break through the "commercial clutter" of other stations.
  • Your message won't be read in quick succession with others, allowing listeners to "tune out"--instead, the focus on your message is maximized.
  • For those 20 seconds your message is our programming, and then, it's back to the music and other content Golden Road Radio Hour produces.
  • Listeners appreciate the "non-commercial" language of underwriting announcements, and are well aware that you, too, are supporting their favorite programming.


Golden Road Radio Hour audience is intensely loyal. Our listeners will visit your establishment, do business with you and thank you for your support of the station. Our members, who consider the show so valuable they provide us with the majority of our financial support, will take your message to heart. Underwriting on Golden Road Radio Hour will allow you to generate tremendous goodwill and community awareness, and will positively impact a listener's opinion of your organization. In fact, according to the Audience '98 Study, nearly 9 out of 10 listeners think more highly of businesses that support their favorite public radio station.

Attributes of the Golden Road Radio Hour Audience:

  • Affluent
  • Professional
  • Diverse
  • Well-educated
  • Open minded
  • Active
  • Culturally aware